This 6 page paper looks at the advantages and the disadvantages of using a structured interview as a methodology for undertaking primary research. The bibliography cites 8 sources.
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be used, from self completed questionnaire through to structured interviews. The structured interview has been used widely and it is a method that has a great deal of potential but
there are also some problems of challenges that are associated with this methodology. These advantages and disadvantages of the approach need to be understood before a researcher can determine
whether or not it is suitable for specific research projects. Interviews may be defined as "an interchange of views between two or more people on a topic of mutual
interest, sees the centrality of human interaction for knowledge production, and emphasizes the social situatedness of research data" (Kvale, 1996; 14). In interviews there is the ability of the subject
of the interview to give their opinions, views or perceptions, it is seen by Cohen (et al, 2000) as being more than simple a collection of data that expresses aspects
about life, it is also a part of life and as such it is influenced by the same factors that may influence other issues in life. Structured interviews are
only one of many different forms of interviews, a structure interview may also be known as a standardised interview due to the way in which questions are asked and the
way the interview itself is highly structured (Corbetta, 2003). The structured format allows there to be uniformity created, with all the interviewees subject to an interview experiences that it theoretically
the same, all the questions will be asked in the same order with the same phrasing (Corbetta, 2003). The main idea is that is there is a uniformity then
there is the ability to eliminate some of the variables that may have an impact on the answers given by the interviewee (Corbetta, 2003). However, even where there is the