Research Paper on:
Syria and the Market of Fast Food Franchises

Unformatted Sample Text from the Research Paper:
trade. If we consider one very small market segment is a country that is changing we can look at the influences upon that market and how it is likely to  change in the future. Syria is a county undergoing change, the laws have changed, and how outside influences are becoming more apparent, One of these changes has been the introduction  of fast food franchising into the environment. If we use Porters five forces model we can examine these changes in greater detail to understand the current position as well as  the potential future. Porters five forces model considers the external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show  how the external environment can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration when analysing their position and possible  future (DAveni, 1999). The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of purchasers and suppliers (Porter, 1980).  Porter does not see these external factors as working alone, they act in relationship to each other, and can also be influenced by the organisation which the effect, in understanding  them the organisation is in the best position to influence them (Thompson, 1998). The first of Porters five forces we will consider is  that of rivalry within the existing market place. This rivalry may take several forms, and will depend on the competitive structure of the industry. If the market is a monopoly  then there is no competition, if there are a few competitors, but not many it may be an oligopoly and there may still be little competition as there may be