Research Paper on:
Store Location Selection

Unformatted Sample Text from the Research Paper:
location will spell disaster. Certainly, this premise has a certain amount of veracity but there are many other factors that affect the degree of success a business owner enjoys.  Selecting a location for ones business is not something that can be done quickly nor can it be done based on only the demographics of the consumer base. There are  numerous factors to consider. This essay will discuss the factors that owners need to investigate and consider seriously before deciding on the specific location of their business. How to  Select Location Location, location, location - that is the crying chant of success or failure of a business. Where to locate ones business is of supreme importance. Writer after writer  says, in one way or another, that a stores location can make or break the business (Isidro, 2001; Mathur, 2002; Canada Business Service Centres, 2003). Obviously, if one located their  store in the middle of the desert, they would be out of business in a flash. Isidro states: "To the retailer, the key to success rests in the selection of  a good location that has a significant amount of consumer traffic" (2001). The owner of the retail outlet needs to be in a location where the store is seen and  better, where people will need to walk by it (Isidro, 2001). Even so, the owner will most likely need to make compromises between an ideal location and a feasible location;  it is a matter of fiscal resources (Isidro, 2001). The best location may well be beyond the owners financial means because the rent or lease will be too high (Isidro,  2001). Location is all about positioning ones business and that inherently means that location must consider the stores proposed target market, the strategy for marketing, the image the owner wants