Research Paper on:
Southeast Asia Tourism and Public Relations Problems

Unformatted Sample Text from the Research Paper:
is the image of the company. Which company better portrays the image that appeals to the large part of the companys demographic? The company that is able, it can  be argued, to mount the most effective and specific message and goal, is more than likely going to be the one that is left standing when the other companies file  for help from the government. Which goes to show, that public relations, good or bad, can make or break the company they are hired to aid. Consider that a new  tourism authority has been formed in South East Asia. The new public relations manager has been directed to bring the company into competitive status with other Indonesian countries. Several issues  will have to be address. Firstly, what have been the complaints in the past? What has kept tourists away? Are there personnel problems that need to be addressed? And lastly,  can tourism businesses afford to continue to offer services in light of the recent increases in cost of doing business? Communication between the marketing department and the research and development  department is an on-going process. It can be said that a majority of the public relations work that is successful and is utilized today is comprised primarily of the slow,  persistent and consistent repetition of a few key points, rather than the big and sensational approaches. That is not to say that the big and flashy do not have a  part in the total package, but rather, the total package is comprised primarily of leg work and foundational work. A real world example would be the slogan from Burger Kings  long running slogan, Have it Your Way. This emphasized that the client would not get the standardized sandwich, but one that was custom made to order. This is a single