This 5 page paper considers this athletic footwear company looking at their stakeholders and conducting a SWOT analysis to foresee potential problems and make brief recommendations. The bibliography cites 3 sources.
Name of Research Paper File: TS14_TErykaft.doc
Unformatted Sample Text from the Research Paper:
company that manufactures womens sports shoes. In many ways we will see that this company is representative of many specialist marketing companies, having the same benefits as well as problems.
The limitations of this paper mean that the approach will be cursory as there is not enough time or space to consider this in terms of depth and breadth, but
will give a broad outline of the company and its position. II. Stakeholders The stakeholder groups are individuals or organisation with an interest in the company,
which may or may not influence the company, they will also have expectations. These include; * Shareholders who will expect a healthy return on their capital. In the case of
these investors for many it may have been a speculative venture as the issue were undertaken after venture capital fund raising failed. * Employees will expect job stability, correct wages
and the satisfaction of social and economic needs as well as those expectations resulting from the culture. * Customers expect superior goods that are good for their feet and body
as well being fashionable. * Retail outlets want the goods they order as well as the marketing so that they can sell the goods * Fitness instructors expect a discount
on the shoes and also may expect the regular mailing that they send out to over 4,000 fitness professionals up to six times a year (Porciello, 2001). * Environmental groups
will expect the company to reduce waste and pollution as much as possible and make positive effects at rectification of that which is created. * Government will expect the company
to pay taxes and create income for the country as well as obey laws and regulations III. Company Analysis The company operates in