Research Paper on:
Reebok and Nike Local Competition

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athletic shoe industry increasingly is referred to as one that is mature, which calls for approaches different from those of high-growth days. Nike and Reebok both have suffered from  its decline, and both have had publicity difficulty with social and rights issues offshore. Each seeks to enhance its status in the eye of the consumer, but Nike still  appears to be having more success than Reebok. Introduction The footwear wars of sports have been going on for years, with Nike and  Adidas routinely trading places in the number one spot. Recently, Advertising Age seems to believe that Adidas will outpace Nike. In a list of 21 brands expected to  do well after the turn of the century, Adidas was listed; Nike was not. Neither was Reebok, one of the other industry leaders.  Both brands have strong presence in San Diego as well as in other parts of the country and of the world. Each competes directly with others in the  industry and with each other. Globalization Both Nike and Reebok are international in their scope. Both are involved in sponsorship of international  sporting events, such as World Cup soccer and other professional sports that are not as common in the US as in other parts of the world. Of course soccer  is very common in the US now on the school and community level (Bernstein, 1997), but the US still lags in interest on a professional level.  For both companies, sports involvement and sponsorship of sporting events is important to the overall success of the business, but in terms of what that involvement can