This 6 page paper is a PowerPoint presentation on a proposal for a new car hire. The paper looks at the potential of the market, the way the company will compete and the type of leadership needed.
Name of Research Paper File: TS14_TEcarentPP.rtf
Unformatted Sample Text from the Research Paper:
to the business to be examined and the potential benefits as well as the difficulties and disadvantages to be assessed, It is only when we look at al of these
issues that a comprehensive understanding of the market may be developed and a business plan can be developed to maximise the advantages and deal with the potential difficulties. This plan
has been developed to propose the start up of a new car rental company in West End next door to the popular Jolly Rogers Hotel.
Slide 2 The first consideration is the type of market conditions that the proposed business will enter, Looking at the car rental business it appears to
be a mature industry, however it is still growing, The total market was worth $18.3 billion in 2004, and even with a small growth rate this indicates a large market.
There are also other drivers associated with the market, for example the cost of owning a car is increasing, both
fuel and insurances cast have increased above inflation. In addition to this the use of fast forms of transport mean that traveller want to use faster forms of transport for
long journeys, such as aircraft and trains. If these forms of transport are used by business and/or leisure travellers, if they want a car then the most popular option will
be to hire a car at the final destination. For a small company there are additional barriers, there is a high level
of concentration in the car hire business as the top 5 companies have 90.2% of the market. However there is also a growing dissatisfaction with the larger companies, especially with