Research Paper on:
Overview of “International Marketing,” 7th ed.

Unformatted Sample Text from the Research Paper:
Michael R. Czinkota and Ilkka A. Ronkainen have released the seventh edition of their text, International Marketing. At this time of globalization and in the climate of the  emergence of a "world market," the international aspects of marketing have never been so pertinent as at the present time. The authors, both of whom are on faculty at  Georgetown University, recognize this fact and speak directly to the changing needs of international business. Michael R. Czinkota is on the faculty of the Robert Emmett McDonough School of  Business at Georgetown; Ilkka A. Ronkainen serves on the faculty of Georgetowns School of Business. Both are active in the international business community and have a firm grasp of  the current and upcoming needs of international business. The Book The seventh edition has fewer chapters than its predecessor, but it does not  contain less information. Rather, the authors have incorporated the information in deleted chapters into other, remaining ones. There are 20 chapters in this latest release, enabling instructors to  more easily incorporate all of the material into either a semester- or quarter-based class. The book is arranged into three parts: The  International Environment; Beginning International Marketing Activities; and Global Marketing Management. Each section contains several chapters, several cases for students study, and at least one video case. Each chapter  concludes with a summary, a list of key terms and questions for discussion, but each also includes a list of recommended readings and "Internet Exercises" in recognition of the ever-growing  role of the Internet in various international marketing activities. Highlights of the Book Part I. The International Environment Chapter 1. The International Marketing Imperative