A 24 page analysis of Nike Inc, the world's #1 athletic footwear company. Nike also holds the #1 position in the U.S. This analysis includes the following topics: general intro to the company, brief history of Nike, a list of executives and directors, an overview of the industry, including trends, analysis of competition, management and labor relations, SWOT analysis, forecasting sales methods, summary and conclusions. Data included. 3 illustrations included. Bibliography lists 14 sources.
Name of Research Paper File: MM12_PGnike3.wps
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