• Research Paper on:
    Marketing and Management Across Cultures

    Number of Pages: 8

     

    Summary of the research paper:

    There are inherent difficulties in even explaining another culture if one is not a member of that culture. Therefore, marketing to those in another culture is even more difficult. This paper discusses cross-cultural management in relationship to marketing efforts. This paper has eight pages and seven sources are listed in the bibliography.

    Name of Research Paper File: CC6_KSmktgCompMgmt.rtf

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    Unformatted Sample Text from the Research Paper:
    the business trends spilling over from the 20th to 21st centuries, that of globalization is the one most likely not to be labeled as a "fad" after several years.  The emergence of the global marketplace inexorably advances, bringing with it revolutionary change in the ways that many organizations do business. Harvards Theodore Levitt said more than a generation  ago that the purpose of any business was to first attract, and then keep, a customer; globalization brings a wide range of possibilities to the process of attracting those customers.  In the process of attracting customers in international markets it of course is necessary for businesses to enter those nations where the markets  exist. We can talk all around the cultural differences that exist among the worlds people, but the bottom line is that people with different cultural backgrounds have different perspectives.  The purpose here is to evaluate the statement, The language of comparative management seeks to represent the management systems of the  Other. It pretends to be an objective representation of those systems, but it can only talk about them in a language informed by its own localized and historically situated ontologies,  epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, but  in the end it refers only to the system that individuals create to "know" what they do. The Japanese "know" that it is gauche to accept a business card  and shove it in a pocket or binder without a glance. US business people "know" that those actions are perfectly acceptable and that they are not intended to mean 

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