• Research Paper on:
    Marketing Practices and Germany's Marketplace

    Number of Pages: 6

     

    Summary of the research paper:

    In six pages this paper examines the economy and market of Germany. Six sources are cited in the bibliography.

    Name of Research Paper File: D0_BWmktger.rtf

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    Unformatted Sample Text from the Research Paper:
    than one-fourth of the European Unions gross domestic product (GDP). In fact, among the European countries, Germany is the United States second largest trading partner. Germanys strong post-war economic growth  has afforded its people one of the highest standards of living in the world, with what some view as the industrialized worlds most comprehensive set of unemployment, health and educational  insurance and support systems. But in the 21st century, Germany has also faced more than its fair share of economic and political concerns. For example, persistent unemployment, the enormous transfer  payments involving "East" Germany in the late 1990s, and the decreasing level of investment income, all led to serious considerations, and potential problems that would all have an impact on  the larger context of the German marketplace. Cultural, Sociopolitical, and Economic Issues After the collapse of the "Third Reich" and the end of the war in Europe, the majority  of Germans dissociated themselves completely from what they (and the world) had determined to be the bankrupt ideologies of the past. According to Krautz (1993), all energies were devoted to  the economy as a alternate focus in terms of social interaction. In general, the concept or the philosophical ideal of raising an individuals personal standard of living or that of  his or her family was a far more important objective than dwelling on or justifying the past. It is worth noting that, in general, capitalist economies are generally founded on  a relative conservative view of politics and the rest of the world and Germany is certainly no exception. Welfens (2002) explains that: "When the Kohl government fell after 16 years  in 1998 there was hope that the red-green coalition government under Chancellor Schroeder would overcome the gridlock in economic reforms concerning taxes, the social security system, labor market institutions, and 

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