In five pages the considerations involved in a London construction company's proposed Jamaica expansion are examined including the country's economy and intranet telecommunications issues. Eight sources are cited in the bibliography.
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expectations. TPS will provide a model for sections 3 and 4.] Culture: The economy in Jamaica is beginning to recover after years of recession but the World Bank reports
that that 28 percent of Jamaicas 2.5 million population live below the poverty line (Cope, 2001; OBrien, 2001). The country is still struggling with enormous national debt, which eats up
about 63 percent of the national budget (OBrien, 2001). Crime rates are especially high, particularly in urban areas (Cope, 2001). Crime is predominately drug-related, which tends to be centered in
Kingston (Cope, 2001). Unemployment averages 15 percent, which increases the crime rate (Cope, 2001). The major industries in the country are tourism and bauxite (CIA, 2002). Jamaica is known
for Rastafari and Reggae music and beautiful beaches. There is far more to the culture, however. Family is very important (National Library of Jamaica, 2002). Education and sports are also
important (National Library of Jamaica, 2002). There are three universities in Jamaica, which is about the size of Connecticut (National Library of Jamaica, 2002). Despite their economic problems, the people
tend to be easy-going and cooperative (National Library of Jamaica, 2002). The government is open to direct investment but it is not easy to market to Jamaicans. In fact,
Kingston is earmarked for redevelopment (Cope, 2001). Companies who are successful build close relationships, maintaining frequent and close contact with customers (TradePort, 2002). Companies must also provide excellent quality in
both product and service and they must have competitive prices (TradePort, 2002). Continuing service after the sale is imperative for gaining a c competitive advantage (TradePort, 2002). Companies do best
when they work through local agents (TradePort, 2002). Marketing channels are the same as anywhere - newspapers, trade journals, magazines, radio, television, direct mail, in-person meetings, Internet, billboards and so