Research Paper on:
First Choice Holidays; IT Strategy and SWOT Analysis

Unformatted Sample Text from the Research Paper:
an aggressive competitor which has earned its 4th place poison in the UK industry, behind TUI, My Travel and Thomas Cook (Euromonitor, 2005). By looking at the way the company  competes with the use of at IT/IS strategy and a SWOT analysis a good understanding of First Choice Holidays can be developed. IT/IS Strategy First Choice Holidays are following  the use of an integrated information technology strategy, seeking to use it in order to create efficiency and well as development any potential opportunities for new business with investments of  more than ?10 million in the two years following the launch of the e-commerce strategy in 2000 (First Choice, 2000) The use of e-commerce stated in earnest in  2000, with the launch of the travelchoice.com website which was targeted as being the main front page for access to the First Choice Holidays, (First Choice, 2000). However, despite the  presence the separate name was found to be a mistake and the homepage to attract business and dissemination information about the company was changed to firstchoice.co.uk, creating a single e-commerce  and bricks and mortar image that is integrated. To compliment this there are also other websites, such as the sunsail.com, focusing on worldwide sailing and eclipse.com, the direct sales only  website with similar offerings to Firstchoice.co.uk. By 2002 60% of holidays were being booked online and 90% of the flight only bookings were made this way (First Choice, 2002) Internally  there are also changes. In the travel industry there are some universal systems that show access to travel arrangements, First Choice have developed a new interface for use in all  of their shops. In 2002 the new system was rolled out, this was an information system to empower the travel agents where the systems would show the same information as