In ten pages this paper examines how to effectively market a local dental practice with a consideration of the marketing mix and principle implementation. Five sources are cited in the bibliography.
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businesses around: coffee, sugar, home building, furniture, TV sales, video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new
that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain viable. People want the goods and
services they offer. An advantage to entering an "old" business is that there are well-defined plans for success and myriad descriptions of failure.
Unlike the new technology or service that may or may not have a market, the business of supplying professional dental services is a proven one, one that has been
documented for years as being successful - or at least carrying the potential for success. As with any other business, the proof of success is in the bottom line.
In the business of providing dental services, management of the business and of targeting appropriate customer segments can prove to be the defining point of success or failure. The
Marketing Mix The practice is a business, and as is the case with any other business, its marketing mix has the ability to
greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down the marketing mix into manageable and maneuverable components.
As more marketers seek the attention of more customers in a relatively finite number of outlets, close management of each "p" is critical to the success of a product,
service or business. Product The product, obviously, is that thing being sold. It does not need to be a tangible good, it