This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
Name of Research Paper File: D0_MTdellswot.rtf
Unformatted Sample Text from the Research Paper:
itself as direct-to-customer computer manufacturer (Lower, 2008). The company is the worlds number-one direct-sales computer vendor that manufactures, customizes and sells various types of personal computers for home and office
use (Lower, 2008). In addition to desktop and notebook PCs, the company has peripherals (such as printers and Ethernet switches) and workstations, network servers and projectors (Lower, 2008). The company
began selling through retail stores in 2007 (Lower, 2008). The companys income statement is below. 2008 2007 2006 Revenue
($ mil.) 61,133.0 57,420.0 55,908.0 Gross Profit ($ mil.) 11,671.0 9,516.0 9,950.0 Operating Income ($ mil.) 3,440.0 3,070.0 4,347.0 Total Net Income ($ mil.) 2,947.0 2,583.0 3,572.0 Diluted EPS (Net
Income) 1.31 1.14 1.46 Source: Hoovers inc. Dells Product and Market Overview The main product, as we indicated above, is computers,
and Dell is considered to be in the consumer manufacturing industry. The computer industry is one that is capital-intensive and very much automated (Lower, 2008). Revenue per employee, on average,
is around $500,000 (Lower, 2008). Larger computer manufacturers survive from economies of scale when it comes to purchasing and production, while smaller companies do well with specialization or inventing a
new technology (Lower, 2008). The main products in this industry include computers, monitors, printers, servers, main frame and disk drives (Lower, 2008).
The manufacturing process relies on circuit board integration and applying input-output devices into what will become the final product (Lower, 2008). Most components are bought from other suppliers (Lower, 2008).
The industry itself is intensely competitive - once only a few companies held sway in it, with Dell being among the