• Research Paper on:
    Colombia and the Marketing of Acme Computers

    Number of Pages: 5

     

    Summary of the research paper:

    In five pages this paper considers how Acme Computers evaluates the economic expansion attractiveness of Colombia. Four sources are cited in the bibliography.

    Name of Research Paper File: CC6_KSmktgCompColo.rtf

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    Unformatted Sample Text from the Research Paper:
    and organizations involved in the personal computer industry all agreed that it was changing even before the downturn in the stock market. Shrinking sales, revenues and margins all are  problematic, but most personal computer manufacturers have long been investigating other avenues. Though Acme Computer has plans to expand into products other than personal computers, it still needs to  gain as much return from that source as possible. South America has not advanced as rapidly economically as had been hoped several years ago, but many areas are advancing  nevertheless and provide attractive markets for Dell. One of those markets is that of Colombia. Colombia Personal computers traveled along a linear  route in their evolution in the US, and there was little reason to design them around any consideration other than the qualities that could be built into the computer at  the time. Such is not the case in Colombia or in any other developing nation, however. Existing infrastructure is such that it is adequate for current needs but  only marginally so. Colombia currently is working to enhance physical infrastructure and, unlike the US and other developed nations, is not hampered by the need to greatly consider the  useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to be state of the art. Where telecommunications capabilities are being increased, manufacturers  can expect that new installations will be based on fiber optics. Columbia is an extremely young country in that more than 95 percent  of the total population is under 65 years of age. Nearly a third (31.6 percent) of the population is under 14; 63.6 percent are between 15 and 64 (Columbia). 

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