Research Paper on:
British Airways' Financial Performance

Unformatted Sample Text from the Research Paper:
has suffered greatly following the disasters of September the 11th 2001 and the attacks on the World Trade Centre and the Pentagon. The requirements have been to cut capacity. The  industry as a whole, well as British Airways (BA), have seen demand fall and as a result the company has been in excess of demand. With high overheads, the need  has been to cut costs as a result of lower income, which has meant cutting capacity and also cutting jobs. The overall performance of 2002 has seen a drop  in revenues of $1 billion. However, expenses have only fallen by $.5 billion and as such the loss of $200 million for 2002 was not surprising (Wall Street Journal, 2003).  The loss was projected and allowed for in the short term strategy when the impact was known. One element top begin with was the company., well known for a string  dividend history, even when trading in adverse conditions, cut the dividend to zero (Wall Street Journal, 2003). This was the first time in many years as BA was a company  that used extensive dividend signalling. However with the falls it was seen as prudent to protect the interests of the company and the shareholders to retain the money within the  company rather than pay out dividends. The share price tends to reflect this and only the string form of EMH theory. The need to decrease costs and increase income  have been the focus of much strategy that impacts with the financial strategy. An alliance with SN Brussels has been allowed to go ahead and initiate code sharing, this  is a strategic alliance that may help both companies increase passenger numbers by granting customers access to across both companies flights (Baker, 2003). The way in which the crisis