Research Paper on:
Banking Industry and Young Professionals as a Target Market

Unformatted Sample Text from the Research Paper:
businesses have a harder time getting credit because lenders are increasingly gun-shy (Jackson, 2001). It is no wonder. Times are tough as the U.S. slowly emerges from a detrimental economic  downturn. In a survey of 80 lenders, 42% (2001, p.5) claimed that they would be less likely to make loans to small businesses as these are viewed as more risky  (2001). While lenders had been worried during much of 2001, September 11th was a big blow, diminishing the confidence of loan officers (2001). The attitude is understandable. No  one wants to make loans to start up companies in the midst of a recession. They are risky. Yet, most of these firms are the ones who generally go to  loan officers in dire need of funds. This should be a red flag to loan officers. Many people have embarked on their own businesses in 2001 and 2002 as layoffs  and long term unemployment are ever-present. In a hypothetical situation, a lending officer is practicing in 2002 and wants to drum up business. He wants to make a sales pitch  to attract new business, but at the same time, does not want to lose money. If he does find a new client, what risks would he be bringing to the  bank? If he does go with risky clients, how might the risk be managed? To some extent, the loan officer will want to find new entities that need loans, but  he does not want to bring in more risk to the bank. One solution is to find clients who are promising, and where there is a track record within the  industry. Some industries are notoriously difficult to break into. New restaurants have poor track records for instance. Yet, there are some businesses that are rather certain. For example, most professionals