The financials of Amazon.com are considered in business ratio and chart analyses consisting of five pages. There is also basic company information dating back to its startup in the mid 1990s provided as well. There are three bibliographic sources cited.
Name of Research Paper File: RT13_SA218Amn.rtf
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imaginable ("About," 1999). The company explains that while it has grown immensely, it still maintains the commitment to customer satisfaction and the delivery of a positive shopping experience (1999). Largely
they have succeeded and this may attest to the fact that attention to customer satisfaction is key to success in business. And certainly, they have focused much of their attention
on attraction and retaining customers. Although Amazon is a true enigma, and is very popular, it has always been a worry because of its failure to turn a profit for
years on end. Today, the publicly owned, Nasdaq company, boasts $3.12 million in sales and 9,000 employees ("Amazon.com," 2002). In evaluating any company there are a great deal
of numbers that must be examined. Ratios are often helpful in determining a multitude of factors including solvency, profit and whether or not a firm has too much debt. Analysts
use these ratios in order to determine whether or not a company is solvent. In evaluating any company it is good to use a number of years of data in
order to be able to predict trends, consider aberrant years, and also, so one gets a sense that one years data is not itself unusual. A student embarking
on a project such as this can easily find balance sheets for companies on the Internet. After creating a chart as follows to display the figures, a student will calculate
some of the ratios which entail a process of comparing one figure to another to see the liquidity, profitability and so forth and to use the ratios as tools in
analyzing a companys future. Annual Balance Sheet ($ million) 12/01 12/00 12/99 12/98 Assets Current Assets