Research Paper on:
BMW Case Study

Unformatted Sample Text from the Research Paper:
there is the need to forecast what needs will be and then development a product to meet that need which then hits the market at the right time. The  problem with BMW historically has been a misreading of the market on occasions, which have almost caused the downfall of the company. For example, in the post war 1951 economy,  the pursuit of the luxury car market did not match with the harsh economic conditions, costing the company a great deal of money. When a smaller more economical car  is launched this is also mistimed as this was unpopular as the economy was beginning to recover by this time. As such the problem was not the inability to change,  or the inability to reads the signs for the economy and consumer needs, but the time it was taking to develop a car from concept to release, the lead time  was too long, creating delays that meant there was a market mismatch. Therefore the problem is the length of time it takes to bring a car to market. Looking  at this there are several assumptions we can make. The pace of the market over time has changed, and as such the market conditions and fashion or trends move faster.  There is also a higher level of consumer choice which has developed as time has gone by, by the 1990s the case tells us that the market is fierce with  a massive over supply to the market hindered by a thriving second hand market. The company appear to want to grow and remain strong rather than become a niche supplier  again, and the level of activity, such as acquisitions, including rover, indicate the desire to grow. In looking at the major factors the company was taking too long