In nine pages Hilton Group 2000 is compared to 1999 with annual accounts in order to determine changes in efficiency and performance from one year to the next. Four sources are listed in the bibliography.
Name of Research Paper File: TS14_TEhiltn3.rtf
Unformatted Sample Text from the Research Paper:
the current trends. However, it needs to be remembered ratios alone are not the only tools, trends and the circumstances of the industry as well as micro factors should also
be considered in terms of performance. The performance of this type of analysis is, but its nature historical as by the time they are produced all figures will already be
out of date. If we analyse the performance of the Hilton Group PLC during the period 1999 - 2000 certain trends will become apparent, these are then backed up with
a ratio analysis. At first glance this company would appear to be doing well, there is an increase in the net profit
margin from 3.79% in 1999 to 4.97% 2000. However, this was achieved despite a fall in revenue from the 1999 level of ?4299.4 to ?3951.5 Hilton, 2000. These are the
figures including interest payment, however it is usual to quote net profit as profit before interest. In this case we would see a much better figure and a larger improvement
of a net profit margin of 7.36% for 2000 comapred to 5.58% in 1999. However, there are changes within the company and the
actual performance need to be measured against these changes. The UK casino division was sold during this year which may account for some of the fall in revenue. However, capital
the asset bases has increased with the opening of another 12 hotels and a further 41 to be opened soon. These take investment before any return can be seen.
When we look at the increase in profit margin we also need to remember that